July 16, 2014

Fast Food Oppression: Are You Loving It?

“Are You Loving It?” has arrived! Are we really loving fast food oppression?

Young Oakland artists L.L.D.B., Pamela Arriera, and Taiwo Murray collaborated with AshEL SeaSunZ (of the green hip-hop group Earth Amplified) to write the track, using a beat created for the project by FX at Youth Uprising. Oakland video students at KDOL-TV  helped produce the video, which was shot at People’s Grocery in West Oakland.

Four teens wake up from another evening’s sugar bender to find themselves transformed into fast food icons, sugar and burger addicts under the thumb of their nefarious gang leader, Ronald McDonald. Ronald forces them out to the street to sling sugar and chips to the neighborhood kids, sucking them dry of their money and their health. The kids are trapped– addicted to the fake “I’m Loving It” lifestyle. But when they finally have had enough of Ronald’s controlling ways, the kids leave him behind, and find themselves learning a whole new way of life in the community garden. “Are You Loving It?” is about the real love that’s found by going back to the land and leaving fake food behind.

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